Compassionate, informed advice about healthcare decision making

published by Hank Dunn - November 16th, 2020
Hard Choices for Loving People, Sixth Edition: “Competing Against Myself”

This is the sixth post in a series of articles about the writing and distribution of Hard Choices for Loving People. This piece covers the Sixth Edition.

“Why would I want to compete with myself?”

In 2014, Quality of Life Publishing Company requested permission to reprint the “artificial nutrition and hydration” chapter of Hard Choices for Loving People. They publish materials to help people facing the end of life, so they were trying to reach the same professionals I was.

When I was working with a rebranding consultant in 2012, I listed Quality as one of my competitors. “Why would I want to compete with myself?” was my first response. I had high regard for their work, but to allow them to publish my words and sell them to the same buyers seemed counterintuitive.

The truth was, I own the rights to my words but not the ideas. I got the sense they were going to write a pamphlet on artificial nutrition and hydration whether I was involved or not. This turned out to be a no-brainer. Of course, they could publish my work.

Fast forward to 2016. My wife and I were downsizing and moving from the D.C. suburbs to Florida. I was ready to retire from self-publishing. This time, I approached Quality. Long story short, they became the exclusive publisher of the Sixth Edition of Hard Choices for Loving People in April 2016.

I must give a shout-out to the entire team at Quality of Life Publishing for seeing the value in Hard Choices for Loving People and for the good work they do. They are led by Karla Wheeler who is the founder and editor-in-chief. A writer and editor by profession, she turned her own experience with grief toward helping others through the books, newsletters and pamphlets they produced. I owe it to CEO Gretchen Landolt for bringing her familiarity with my book over from her previous work at Avow Hospice. COO Kelly Brachle oversees the editing, design and layout and she does fabulous work.

I am grateful to now have a team behind me to offer feedback and handle the day-to-day business of publishing my books. Even better, they share my mission to help patients at the end of their lives and their families experience more peaceful deaths.

You can’t beat that!

Sixth Edition Statistics:

 

  • Subtitle: CPR, Feeding Tubes, Palliative Care, Comfort Measures and the Patient with a Serious Illness
  • Publication dates: 2016-Present
  • Sixth Edition books sold: 430,284+
  • Total books sold: 3,856,940+
  • Length: 80 pages (4 pages added)
  • Endnotes: 79

Key changes to the Sixth Edition:

  • Published by Quality of Life Publishing Company, ending 25 years of self-publishing.
  • Sections added on “Palliative Care,” “Pacemakers and Defibrillators” and “POLST” (Physician Orders on Life Sustaining Treatment)
  • Added a quote from Flannery O’Connor. “I have never been anywhere but sick. In a sense, sickness is a place, more instructive than a long trip to Europe, and it’s always a place where there’s no company; where nobody can follow. Sickness before death is a very appropriate thing and I think those who don’t have it miss one of God’s mercies.” The Habit of Being: Letters of Flannery O’Connor, 163.

 

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